Why should I pre-register to attend GeekCraft Expo?

"Why should I bother pre-registering to attend GeekCraft Expo if it's free?"

Great question! Here's the answer*:

Not to freak you out or anything, but when you pre-register via Eventbrite, we can see what led you there; a Facebook ad, an event calendar listing, a Google search...you get the idea. Knowing what leads you the the pre-registration page allows us to see which ads are effective and which ads are not; which means that our ad dollars--which are derived from our prime source of revenue, exhibitor space fees--get a lot "smarter" and cost-effective. This allows us to keep exhibitor costs as low as possible while still ensuring there's enough of an ad budget to make the event--and our exhibitors, who essentially ARE the event--successful.

Plus, pre-registering not only gets you in for FREE, it's the only way to ensure that you can get in at all! We can only, by law, admit a certain amount of people into any given venue space. That's just the way it is and...well, if we don't know you're coming we're not going to save room for you.

"Okay, but...what if I DON'T pre-register to attend GeekCraft Expo?"

Well...firstly, you're going to pay an admission fee. We try to keep this fee as low as possible but--and this will all make a lot more sense if you read the information in the section above this one--it's definitely going to be more than "zero dollars". Why? Well, because if we can't see that a particular event's ads are working, we buy more ads. Because our exhibitors' success is of absolute importance to us, we will spend and HAVE spent in excess of 100% of an event's revenue--not profit, REVENUE--on ads in order to make sure there will be enough attendees to reasonably ensure our exhibitors' success. Your on-site admission fee helps us make up for those losses.

Secondly, you may not even have the OPTION of paying to get in; we may be at capacity, meaning we can't even legally ALLOW you admission to the event.

Thirdly--and this is only in extreme circumstances--we might make the decision, in the best interest of our exhibitors, to cancel an event entirely if we have no tangible proof that a sufficient amount of attendees are going to show up and support them. Which would be a heartbreaker but c'mon...it'd be the height of scumbaggery for us to allow our exhibitors to spend the time, money and effort to stock up for and travel to an event that we pretty much know is going to be a dismal failure for them, right? And we're not scumbags.

So just pre-register, okay? It's FREE and it takes less than a minute :)

And to make it even easier, here are some links!

FREE Pre-Registration | GeekCraft Expo PDX 2019 | Portland, OR | Jun 22-23

FREE Pre-Registration | GeekCraft Expo STL 2019 | St. Louis, MO | July 27-28

FREE Pre-Registration | GeekCraft Expo MADISON 2019 | Madison, WI | Aug 17-18

FREE Pre-Registration | GeekCraft Expo RDU 2019 | Durham, NC | Sep 7-8